In the dynamic field of design, we not only conceive ideas but also wield the power to refine and elevate them. As designers, we embrace the responsibility of discernment, recognizing the importance of weeding out ineffective concepts to make room for innovation to flourish. By decisively eliminating bad ideas, we empower our teams to channel their energy into realizing the most promising ones, driving progress and excellence.

Furthermore, our design approach is infused with a deep understanding of the fluidity of time. We leverage our understanding of the past, present, and future to create impactful moments. In alignment with our design principles—fostering seamless interactions, minimizing redundancy, and optimizing user engagement—we strategically deploy behavioral nudges. These nudges guide users through their journey and inspire action, fostering meaningful connections and driving positive outcomes.

I firmly believe that leadership extends beyond a mere title. In my vision of leadership, I see it as a pyramid, with the company's overarching vision and strategy at the top – a beacon set by C-suite or Senior Leadership. This not only establishes our direction but also sets the tone for our cultural mindset and how we measure success.

In the middle layer of this pyramid, I recognize the critical importance of my relationships and partnerships across the company. It's about fostering a shared understanding of our experience system and, most importantly, ensuring effective two-way communication. Being an active listener is crucial in this role.

Moving down the pyramid, I see my role as a player-coach within our design and product teams. I actively contribute to driving healthy sprint and discovery behaviors, modeling the commitment and focus necessary for our teams to tackle the right problems. It's about embodying the values and attitudes I expect from the team.

As a leader, my responsibility is not confined to a position; it's about actively participating in shaping our company's direction, fostering collaboration, and setting an example within our teams. This holistic approach to leadership is about continuous development, both for myself and the teams I lead.

Innovation is a rigorous process that requires discipline and perseverance. Product discovery is a journey we break down into - Sprints - smaller, manageable steps to remain agile.

We draw inspiration from the design frameworks that have helped NASA architect discovery into our furthest reach of the universe. Our approach is guided by principles that ensure our work is human-centered, ethical, and effective. We also form teams that can pivot quickly and respond to our customer's needs dynamically and efficiently.

Visualizing the customer experience can help us make human-centered strategic decisions and improve experiment designs.

With this goal in mind, we can develop an Experience Toolkit for our teams to serve as an extension of modern omni-channel mental models. This Toolkit can help us bring the invisible customer experience to life and inform our strategic decisions. As architects of customer journeys and service blueprints, we have the power to drive our business models with multiple layers of insights and understanding.